How Amazon, Google, and Facebook Will Bring Down Telcos

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That could change the economics of wireless service. Instead of signing up with a single carrier, you’d sign-up with a broker—called a mobile virtual network provider—and use the best network available. Today’s carriers would become invisible wholesalers competing to offer access at the cheapest rates. That could save you big money while providing superior service.

Falling in Line

The big carriers will resist this, of course, but it creates opportunities for smaller players like Artemis Networks. The company created a wireless network using what it calls pCell technology. Traditionally, it would have to offer people service plans, just like AT&T and Verizon. Instead, founder Steve Perlman plans to sell the service to virtual network providers.t before Google can stitch this massive network together, others must build pieces of that network. That’s where Facebook comes in.

Earlier this year, Facebook unveiled networking gear designed to beam the internet into remote locations and dense urban areas. It isn’t interested in becoming an internet service provider; instead it sees others using these open source tools to deliver high-speed wireless internet to new areas.

As new technologies and expanded access to the wireless spectrum drive down the cost of operating cell services, Google and other wireless brokers will be able to create nationwide–even worldwide–networks. That would make wireless service a commodity and shift the balance of power from incumbents like AT&T to companies like Google.